The Marketing & Advertising Manager is responsible for developing and implementing comprehensive brand strategies while overseeing digital and traditional advertising initiatives for the Company. This role ensures the alignment of branding efforts with strategic business goals, optimizes media investment, and drives inquiries through integrated campaigns across multiple channels. The ideal candidate has proven experience in creating a cohesive brand identity, managing performance-driven advertising campaigns, and leading cross-functional teams to deliver measurable results. Develop and execute the vision, identity, and long-term strategy for brand positioning. Oversee brand performance using key sales and channel metrics. Collaborate on creative marketing materials to ensure consistent messaging and adherence to brand guidelines. Lead the planning, execution, and optimization of integrated marketing campaigns across programmatic display, video advertising, direct mail, radio, print, and outdoor media. Build customer-centric media plans to drive awareness, engagement, and demand generation. Partner with internal teams and external agencies to deliver campaigns on strategy, on time, and on budget. Analyze campaign data to ensure monthly performance targets for acquisition and return on investment are met and optimize opportunities. Provide campaign wrap-up analysis on qualified inquiries, conversions, and cost efficiency. Develop and oversee marketing budgets, ensuring projects are delivered within financial plans. Track budget pacing and optimize allocations based on performance data. Stay current with industry trends, consumer behavior, and technological advancements to identify opportunities. Innovate branding and advertising approaches to adapt to evolving competitive landscapes. May perform other duties as needed and / or assigned. Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or a related field is required. Five (5) or more years of experience in strategic marketing, branding, or advertising roles. Proficiency in Google Analytics, Tag Manager, and paid media platforms. Strong understanding of SEO, data-driven decision-making, and marketing analytics. Proven ability to manage multiple priorities and deliver results under deadlines. #J-18808-Ljbffr Atria Senior Living, Inc.
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