Overview:
We are looking for an experienced Performance Marketing Strategist with expertise in cross-platform digital media buying, campaign automation, and data-driven optimization. This role will be responsible for executing, monitoring, and optimizing high-volume campaigns across Google Ads and other platforms, including Search, Performance Max, YouTube, and Demand Gen. The strategist will leverage automation, audience segmentation, and real-time analytics to drive lead generation, maximize ROAS, and improve CPA efficiency.
This position requires great depth of tactical knowledge, and a well-rounded understanding of Search Engine Marketing. An ideal candidate must have strong experience in paid search marketing tasks such as keyword research, optimization, bid management, copywriting, automated strategies, A/B landing page testing, conversion tracking, budget management, and remarketing. Candidates should also have advanced working knowledge of Google Ads, Google Ads Editor and Google Analytics.
Essential Responsibilities Include:
Required Qualifications:
Preferred Qualifications:
About Us:
Mediagistic is a rapidly growing, full-service marketing agency specializing in multi-location and franchise businesses. Our team delivers innovative marketing strategies to help our clients achieve their goals, offering expertise in traditional and digital media, local SEO, social media, and more. At Mediagistic, we foster a collaborative and positive work culture, prioritizing learning, creativity, and professional growth.
What We Offer:
Mediagistic provides a comprehensive benefits package and learning and development opportunities, including:
Supervision/Contacts:
Directly reports to the Manager of Performance Marketing
Work Environment:
Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work.
This role reports in office 5 days/week (Monday - Friday). Fletcher Avenue & I-75
Physical Demands:
Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.
Travel:
Travel will be required rarely, if at all.
Total travel time will be less than 10% of the time.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.
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