Job Description
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.The Community You Will Join:The Airbnb Communications team is responsible for telling Airbnbs story around the world.We help drive consideration and usage of our products and services in addition to generating buzz, supporting the legitimization of our community, and promoting trust in our brand. We lead the communications strategy to make Airbnb synonymous with magical travel and the worlds leading platform for hospitality entrepreneurs.We speak to the media, influencers, hosts and guests, industry commentators, thought leaders and the wider community - we are the voice of Airbnb. Were a fast growing, high-energy team with a passion for people, places and great stories. If youd like to be part of one of the worlds greatest teams, come tell us your story.The Difference You Will Make:We are hiring a Communications Lead for Japan. The role is responsible for delivering large scale consumer-facing campaigns, crafting and executing communications tactics that enhance our legitimisation agenda and ensuring a regular press-office drumbeat of stories and news, designed to drive awareness and consideration of Airbnb across Japan.The successful candidate will work closely with cross-functional partners to ensure Airbnb is front and centre in consumer-facing media and will also help maintain and advance the companys position with relevant policy and corporate stakeholders, telling our story to a wide range of journalists, influencers and community members.Were looking for an effective and creative senior communications all-rounder who has their finger on the pulse of popular culture and an impressive network of journalist contacts across the travel, lifestyle, technology, political and news media space.The role is based in Japan and reports to the Head of Communications for APAC (based in Australia).A Typical Day:Translate global communications priorities into a locally nuanced strategy that support Airbnbs key business objectives in the local marketIdentify proactive press opportunities and drive national/global announcements, in support of consumer, policy and corporate communications goalsRun product launches, press events and high visibility campaigns to Airbnbs exceptionally high level of detail and executionDevelop and manage relationships with key reporters and celebrities/ influencers across JapanExecutive a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnbs local leadership team and help prepare spokespeople (policy leads, country managers, Airbnb executives etc.) for public speaking/ media engagementsManage crisis and issues and reactive press requestsHelp manage a local agency and ensure key processes are adhered toProvide guidance and support to the local policy team on communications mattersYour Expertise:Bachelors Degree12+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experienceExperience working with and executing celebrity and influencer campaignsUnderstanding of celebrity and influencer marketing and relevant market specific social media channelsProven-track record working on creative consumer communications initiatives that have generated wide spread awareness and brand buzzGood knowledge of public policy matters - more specifically relating to tourism, technology, or the sharing economyAbility to work collaboratively with multi-functional leads in a matrix organizationExcellent writing skills with samples to shareConfident in leading meetings with external partners, senior stakeholders and media contactsPassion for Airbnb and the mission of the companyExperience working on projects in a fast-paced environmentStrong organizational skills and attention to detailExceptional verbal communications and interpersonal skillsAbility to maintain enthusiasm and a calm demeanor in stressful situationsOur Commitment To Inclusion & Belonging:Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.#J-18808-Ljbffr
by Jobble
Job Tags
Local area,